5 Types of Affiliate Marketing Campaigns 

If you’re preparing to dip your toe into the affiliate marketing world or your thinking of outsourcing your affiliate program, you’ll want to get familiar with some of the key affiliate program types out there. 

Here are 5 different types of affiliate programs to start making recurring revenue today: 

1 Search Affiliates

Search affiliates are experts in the all-important art of SEO. 

By enlisting search affiliates as partners, you’ll be getting yourself a crew of search engine wizards who have Google AdWords, social media advertising and other SEO techniques down to a fine art. 

They will pay out of their own pocket to design and maintain adverts on your behalf; in return, you pay them the agreed commission of the referrals they bring your way.

2 Bloggers and Influencers

Bloggers, influencers and social media personalities are a great pick as affiliate partners if you’re looking to generate genuine excitement around your brand. 

They are often digitally inclined people who are engaged with the community. If they have an existing passion for the kind of products you offer, they will be ideally positioned to speak glowingly to your target audience about your brand while maintaining their integrity, which is incredibly important for any affiliate.

If you’re not sure where to find these bloggers – get social! Start following emerging bloggers and share their content, compliment their style and introduce yourself. If they are open to collaboration, you’re in! 

3 Review Sites

Like with bloggers and influencers, review sites and the folks who run them, are often highly regarded among discerning members of your target audience. 

After you’ve established a relationship with that certain review site, reach out and ask if they’d be open to putting an affiliate link for your products in their reviews. This is exceptionally beneficial if your brand has a level of niche appeal which the review site in question specializes in.

4 Coupon Sites

Let’s face it, coupon codes are big business. 

By associating your brand with well-known coupon sites and pulling in customers through them, you’ll be opening yourself up to a whole new customer base of bargain hunters. 

If you or your company can run a coupon code, you can include your affiliate link on any of the coupon sites for maximum exposure. Just don’t forget to run the coupon for a limited time only. 

5 Email Campaigns

Ah, the old reliable inbox. Where would we be without email marketing? 

Affiliates who have mastered the ways of email marketing campaigns can get some seriously high-value clients on your side. 

Say, for example, that you offer powerful software aimed at accounting firms. You might partner with a marketing agency, which is in regular contact with several accounting firms. A great email marketing technique is to include your affiliate link in their email communications. It’s a simple effective way to connect to the end-user. 

And that’s a wrap! 

A is for A Wrap-Up

These 5 types of affiliate marketing campaigns may boost your affiliate program to the next level.  

Affiliate marketing comes in a range of forms, shapes, sizes, and varieties. Are you overwhelmed by it all? Wondering how you’re going to keep up with it on top of your existing responsibilities?

Luckily for you, we at A is for Affiliate are more than happy to handle the A to Z of affiliate marketing for you! Get in touch today and discover how we can help with affiliate marketing today. 

Affiliate marketing campaigns don’t have to be complicated. Either way…

Sloth on!